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Case Studies

Repositioning Calm as the wellness market leader
Creating a new voice and visual identity for Demandbase
Launching a new CRM tool for Clarity CX1
Webhelp’s optimized lead gen approach delivers results
When Canfor asked us to revitalize their global brand
Capturing the spirit of creative collaboration for InVision
Russell Reynolds takes the lead in CEO succession planning
Revamping Ubiquity’s messaging to attract new clients
Transporting a brand-new brand into a noisy market: Geotab ITS
Giving OnProcess’ niche specialism a relatable, glitzy new story
Repositioning CID for a new (and unknown) finance audience
Helping Sprint seize the 5G high ground
Making Learnship famous for breaking business language barriers
Creating a monster for HubSpot
Writing a late night talk show for Salesforce
Publishing 1,000 hardback B2B SaaS bibles for Monterro

Jobs

Resources

The Big Beautiful B2B Blueprint
The New B2B Manifesto
Spit Out the Kool-Aid
Culture eats strategy for breakfast. Grab a fork.
A stakeholder through the heart
Insane Honesty in content marketing
The new media message
Crap: the single biggest threat to B2B content marketing
The search for meaning in B2B marketing
Strong but Wrong: the art of making good mistakes that lead to better work
The other C word: what makes great content marketing great
B2B Content Marketing Strategy Checklist
Irresistible Content for Immovable Prospects
The B2B Marketing Manifesto
The B2B Content Marketing Workbook
The Holy Trinity of Technology Marketing
The Art of Compromise: a balancing act
The Future of Content Marketing: Five Beyonds
Three Poisonous Metaphors in B2B Content Marketing
B2B Masters Video – On the relationship between B2B sales and marketing
B2B Masters Video – Talking with John Watton about the role of today’s senior marketer [PART ONE]
The B2B Content Marketing Tutorial
(Re-)naming your company
Content Marketing Partners: The Spectrum

Posts

How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
Marketing with the door open part four: Where should you build your B2B community?
The best homepage I’ve seen this year
Marketing with the door open, part three: Measuring B2B brand strategy impact
Value symmetry: Why buyer outcomes lead to business goals
The value exchange imbalance at the heart of the marketing effectiveness crisis
The B2B marketing funnel is dead to us (here’s what replaces it)
How to have an idea
Resonance over reach: A conversation with Jay Acunzo
How to stop throwing shit over the wall
Marketing with the door open, part two: A B2B marketing report framework
Marketing your way through big moments of change
5 big brand awareness myths, busted
The unexpected joy of work after a pregnant pause
Why brand isn’t just your marketing team’s problem
AudiencePlus and the new B2B Go-To-Market: An interview with CEO and Founder Anthony Kennada
Marketing with the door open, part one: The why, the what and the how of a B2B Marketing campaign
How integrating B2B SEM and SEO helps you win throughout volatility
Content as community
The new B2B marketing manifesto
What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like
Recombinant innovation: Why B2B marketing collaboration is worth the effort
The new B2B GTM playbook: An interview with Jon Miller, one of the architects of the old one
The symptoms of the B2B selling sickness
Caveman style ABM is pissing off everyone’s best prospects
AI and SGE are a long-overdue wakeup call for B2B SEO
Why teamwork solves the B2B SEO malaise
Performance branding: Why strategy and data must work together to drive pipeline
The universal digital marketing audit
A reluctant marketer’s 5-year love letter to B2B
Stop the relay race: The evolution of B2B marketing and why yours isn’t working
Let’s steal from Spotify Wrapped
How to roll out a company roll-up
Why an ABM foundation makes your whole marketing strategy work harder
When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
Marketing your business model: The killer differentiator
How to get the most out of SME interviews
How to catch a salmon in a river of shit
The B2B generative AI design shootout: Part 3
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
How to break free from the benchmark trap
The B2B generative AI design shootout: Part 2
Why you should be the biggest user of your website
The B2B generative AI design shootout: Part 1
Why creativity gets harder (and more important) in a recession
Interactive vs. static content: Why dynamic experiences increase engagement
Four free ways your CRM can drive more value across the business
Marketing campaigns win big when performance and creative tango together
Making buyers care just isn’t enough right now
How to beat the sugar rush of short-term campaign leads
How to fix employer branding’s mojo problem
B2B marketing in a recession: Fight, flight or focus?
Gated content locks out leads — so why keep doing it?
9 Performance Marketing Metrics For 2023
Brand vs Performance Marketing: A plan to kill your silos
Introducing… Velocity 3.0
7 books for B2B writers, editors and readers
Why feedback gets worse in a recession and how to handle it
Generative AI for B2B content marketing is here
Why it feels weird saying mean things in B2B marketing (and how to get over it)
An AI writing tool wrote this post. Really.
The one question your marketing needs to answer in a recession
Four ways a recession can kill your Galvanizing Story
The forbidden arts: what Marketing can learn from PR
Google Analytics 4 for B2Bers: More powerful. More usable. More analyticky.
How to stop teaching granny to suck eggs
Let’s Steal From Mother Teresa
Webflow is making us better digital designers
The inevitable Web 3.0 Backlash
Continue: The most chicken-hearted word in marketing
Why we’re so inspired by the MNDA mission statement
Why I hate the ‘Cover the Logo’ test
The Great Shift: a new marketing mindset for a new era
Ecosystem Marketing part 2: A conversation with Scott Brinker
B2B ecosystem marketing: three app marketplace plays
Why the customer is always right…but some are better than others
15 Web 3.0 ideas for B2B marketers
Why B2B folks need to learn about Web 3.0 now
How to signal authority
Why every marketing strategy should be a Learning Strategy
Why marketing still needs soul: Jason Miller on punk over predictability
Ask Leela : Changing from SurveyMonkey to Momentive
Why you should kill more content
Advancing into audio: lessons from a seasoned podcaster
Three ‘Why’ questions you need to answer fast and well
How to write FAQs – an FAQ for B2B
Meaning, metrics and mojo: the 3 keys to B2B marketing today
How Sara Varni thinks: a chat with Twilio’s CMO
The B2B Show Must Go On: online events are the new F2F
On Velocity’s Culture: airing out something that maybe we shouldn’t
How Drift thinks about B2B online events: an interview with Mark Kilens
Stop your content performance KPIs from ruining your content
Want to feel good about working in marketing in 2020? Get real.
10 Content Marketing Performance Metrics
The Relationship Between Content Marketing and SEO? It’s Complicated.
WFH #10: This 2020 thing isn’t great for creativity, is it?
The Vineyard Community Interview
When a white couple helped me break and enter
Eight strategic story arcs that shape almost every B2B narrative.
How to write an anonymous business case study that doesn’t suck
The antidote to uncertainty
Galvanizing story part 5: Talking the… talk.
WFH #9: The Adjective of the Pandemic
WFH #8: Plan your emergence now
WFH#7: What we’re seeing
WFH #6: Is it okay to just do normal marketing yet?
WFH #5: If only these walls could talk.
WFH #4: Three principles for marketing in insane times
WFH #3: Good service in bad times
B2B Marketing in COVID-19 times
WFH#1: The clumsy art of being busy in a god damn pandemic
Why you should sessionize your content
Creativity’s guilty secret
How to create a content-powered demand generation system
Let’s steal from Google Cardboard
Want to be a better marketer? Do nothing.
The question you’re least likely to ask
Meet Martechbase: The searchable MarTech landscape.
Let’s Steal From…The Beatles
Buyer confusion is killing your marketing
Be the idiot.
The galvanizing story part 4: the emotional core of your brand
Let’s steal from holiday movies
How to tie a bow tie.
Let’s steal from Apple
It’s Always Sunny in Philadelphia: Good lessons from bad marketing
B2B and B2C: Two nations divided by a common language
Days when you just don’t wanna.
Something happened.
Understand why people should NOT buy your products
10 (or so) principles of writing at Velocity
Fortnite just pulled off an incredible marketing scam
You don’t own your story
Using marketing to deflect time-wasters like me
The art of narrowing your offer even if it hurts your soul
Authority always wins
The video in a day project.
What are you actually saying?
It isn’t going to be okay.
6 free but difficult things that’ll make your marketing better
Embracing ambiguity: creative confidence in disguise
The glory of low-tech: the first Velocity Letterpress Day
Ten ways to sell a great idea
Let’s steal from The Simpsons
B2B marketers: take back your website!
Tone of Voice: The B2B budget multiplier
Let’s steal from… Seventeenth Century Explorers
When bad is good: in defense of the negative
Buzzwords are blankets.
Vertical marketing strategy in B2B: when, why, how?
B2B documentaries: the next big thing
Let’s steal from the NBA: How a global sporting underdog became one of its leaders
How to report performance marketing metrics
The galvanizing story part 3: a B2B positioning example
The galvanizing story, part 2: The guts
What’s after content marketing? The galvanizing story, Part 1
Deadlines are killing your marketing
The hierarchy of benefits in B2B marketing
Beyond tone of voice: what’s your stance?
Why most brands shouldn’t “start with why”
Why SaaS providers need to get braver about proprietary data
What marketers should learn from Stripe Atlas
Is marketing the press secretary or attorney general?
Let’s steal from Icelandair
Tool Choice: How to pick a marketing automation tool
Inviting the tackle
Four reasons to avoid comedy in B2B marketing (and how to use it anyway)
Brand is no longer bullshit.
Let’s steal from the New York Times
Intuition beats best practice: An Interview with Jay Acunzo
How to create performance marketing KPIs
Dev can help: One great example of why Martech is all about integrations
Re-naming a B2B company 2: the process, shortlist and winner
Renaming a B2B brand 1: The lessons learned
What is the future of content marketing?
10 Tales from 10 Years At Velocity Partners
7 common complaints with online tracking (and why they’re bullshit)
The paradox at the heart of every B2B brand
Let’s Steal From the Democratic Midterm Campaign Ads
Five transitional writing tips from a marketing novice
Dev can help: When content needs B2B web developers not writers
The best CMS isn’t a platform—it’s an approach
An interview with Scott Brinker, Martech Super-graphic Guy
Let’s Steal From the Marketing Technology Supergraphic
If content doesn’t cost you anything, it isn’t worth anything
The Camel – a cautionary tale
Explaining ‘content’ to my Aunt Ethel*
Three reasons your writing still sounds like marketing
Why the customer journey is a hero’s journey. Sort of.
Build an audience. Build a moat.
Managing stakeholders: an interview with Elle Woulfe
Are our stakeholders killing our marketing?
Can we promote products again?
What GDPR really means
10 B2B marketing delusions
Why Google doodle
40 reasons good people make crap content
Did Crap come true? How to fight the content marketing deluge
Five years of Crap content: an anniversary of sorts
Why you need both Plumbers and Persuaders in B2B marketing
Why ideal prospects are the only prospects that matter in B2B
Meet the family: Encore Digital does B2B programmatic
Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes
Introducing Velocity String – a new digital content format
Why Revenue is the wrong metric for B2B marketing
Next 15 acquires Velocity, the B2B tech marketing agency
7 or 8 things every content marketer can learn from TED Talks
Velocity opens office in New York
Why Pepsi’s Jennergate flopped and Heineken’s ‘Worlds Apart’ soared
Why you should go to content marketing conferences
Let’s steal from the Airbnb City Guides
6 examples of insane honesty in content marketing
The case for cojones in B2B marketing
Managing expectations in content marketing: a pretty good guide
The innovator’s imperative: pissing about with tech
Virtual insanity – How we can use VR in B2B marketing
Content Lego: How to unlock latent value from your marketing
Content marketing fail? Ask your audience why.
From Benchmarks to Insight – your content marketing metrics
Marketing an innovator’s dilemma
The B2B writer’s #1 imperative: honor your audience.
A great B2B content format: the long-ass web page
Vision fatigue in B2B tech content marketing
Why every writer should try B2B copywriting
Why marketers suck at answering ‘What do you do?’
The Numbers Game: 8 Content Marketing Accountability Steps
Velocity wins Content Marketing Agency of the Year 2016!
Content Marketing World 2016: snapshot of the discipline
Content Marketing: Stepping Into the Future! [A video]
The SMB marketing problem
On marketing myopia and metrics
How to deal with negative comments
The one word that should start every document
Let’s Steal From Moz Whiteboard Friday
The 15 B2B copywriters I don’t want to be
The B2B marketing data lake: a book review
Marketing data fragmentation in B2B
Content Marketing Analytics: What’s The Point?
B2B writing: It ain’t just writing
Bridging Marketing Automation’s Progress Trap
Let’s Steal From GE’s Paths of Flight
The art of creative translation
The Great Convergence begins
Learn to tell stories
The loneliness of the B2B marketing influencer
The 4 new skills of a great B2B planner
What we learned building an online quiz tool
Hot takes from the 2016 Marketing Technology Landscape
What lead nurturing really means
Account Based Marketing: a new playbook for B2B marketers
Native advertising: a chance for us to get it right
Two ways to fail in B2B content marketing
Why all billboards are spam
A (sort of) formula for B2B content
Let’s steal from great first lines
Let’s Steal From the Greatest Infographic Ever
A content marketing chinwag with Ann Handley
Why B2B case studies suck
8 tips for making a kick-ass B2B Prezi
Why your B2B content marketing should ‘Start With Why’
What we learned building our new website
Content Marketing slides into the Trough of Disillusionment
Talking to chairs at Inbound 2015
‘The Story of Content’: a film review
Velocity And Sprint win content marketing launch of the year
The glossary of terms as B2B content marketing
Let’s Steal From ‘Epic Split’
Tripping my brains out at The Do Lectures
Why ‘customer centricity’ is a cursed message
Let’s Steal From ‘Follow The Frog’
Zippy: the real story of a very bad office dog
How branded content is done: an interview with Tim Moran of CMO.com
5 things content marketers can learn from listicles
Account Based Marketing: What Jon Miller Did After Marketo
14 Ways to Present Information Visually
7 critical elements of a great content brief
The client and the infographic
Marketer Automation: meet your robot overlords
The problem with positive
How to use swear words in your fucking marketing
Getting a B2B content marketing job at Velocity
There are two types of creatives. (There. I said it.)
My Brain Hurts: The Marketing Profs B2B Marketing Forum
Keep it structured, stupid
A review of reviews of Ann Handley’s ‘Everybody Writes’
Book Review: Global Content Marketing
A test drive of Snip.ly, a cool social sharing tool
Content Marketing in the slow lane
Outbrain test drive: native advertising in action
“Data comes from anywhere”
Native Advertising: the apologists miss the point
Did Prezi just ruin content creation tools for everyone?
BrightInfo Review: Grab anonymous visitors before they bugger off
The Question
6 Infographics that designers love
Gating assets: The unconsidered alternative
Assuming the position
We’ve moved!
Only fools and prospects
What’s an infographic?
The paradox of the Almost ‘Creative’
Geeking out at the bottom of the funnel: Velocity goes to Vegas
Content Shock? make your content marketing granular
B2B: Marketing’s developing country
The knowledge bubble
Collaboration: The New In Content Marketing
Exposed: the great lie of content marketing
Kool-aid and the client/agency relationship
Hundreds trapped in MOFU hell
Slidedocs and Blogshares: new formats for new needs
Native advertising: trust for sale
Why Hemingway was a man, not an app
The makings of a high definition brand
The power of surprise in content marketing
After Content Shock: what’s next?
Hitting home runs in the age of crap
How Google stole Christmas
Dear non-design folks: back off.
The missing post-purchase funnel
A high five for marketing from KCP leadership
Winning Support for a Great Content Brand
When Tweets fail to chirp
Epic Content Marketing: a book review
Brain Dump: B2B Marketing Forum
Why I hate the ‘2’ in ‘B2B’.
Content remarketing experiment, Part 2: the content funnel
B2B Marketing Agency of the Year?
Predatory Thinking: a book review
Why I hate Powerpoint
Content Remarketing: an experiment with Resonance, Part 1
Salesforce acquires Exact Target: what it means to B2B marketers
How to master Content Marketing Metrics in 8 easy reads
I’ll have what she’s having is not a marketing strategy
We’re looking for a writer
The Big Marketing Blog Popularity Study: 22 comparisons from Econsultancy.com, Hubspot’s blog and the SEOMoz blog
Like code for “I give a shit”
No you can’t guest blog on our site
Content marketing: get the Innovator’s Dividend
The Content Marketer’s Progress: Surviving the Slough of Despond
Lessons from PR’s missed opportunity
Content Measurement: 1 metric to rule them all
Don’t think like a publisher. Think like a publishing start-up.
Sometimes content is not the answer. A content marketing fail.
Introducing The Center of Content Excellence
6 ways to turn comments into content
Why the content marketing backlash is getting it wrong
The fickle process of defining success
Great content marketing is a filter not just a magnet
Where Good Digital Marketing Stories Start
Behind the Crap: what it feels like to go viral
19 verbs that help to build your new marketing team
What do you look for in a content marketing partner? [INFOGRAPHIC]
Experiences from High-Velocity Tech Marketing
The emergence of marketing operations: let’s aim for yin & yang not a dialogue of the deaf.
Mastering Tone of Voice in B2B content marketing
First stop in B2B mobile – the mobile email
The Cutting Edge of B2B Content Marketing
The case for controversial case studies
Toying with our B2B Brain Chemistry
The Digital Marketing Leaders’ Purpose & Principles Memo
Who do you want your customers to become? A book review
Gut reactions from the B2B marketing vanguard
LinkedIn for B2B Marketers 4: (finally) Some tips for Marketers
LinkedIn for B2B Marketers 3: Is LinkedIn the best B2B platform?
LinkedIn for B2B Marketers 2 – Anatomy of a Company Page
Stan Woods on B2B content marketing
LinkedIn for B2B Marketers 1 – How do company page changes affect you?
B2B marketers: denial is not a strategy
The Awesomest Design Team in B2B Land (and maybe anywhere else)
What’s fair in B2B social media love and war? [STRAWPOLL]
“You had me at hello” – How to nail personalized marketing in B2B
How many marketing managers are up to the data-driven task?
GatherContent: Another marketing technology review
The B2B Content Marketing Trends Report
Visual marketing vs stupid old words
Diary of a Content Pimp 5 – Content analytics and the power of the series
B2B Content Marketing Models II: The Webinar
B2B mobile websites using responsive web design
Diary of a Content Pimp 4 – Forms Don’t Kill Campaigns, Marketers Do!
Diary of a Content Pimp 2 – Goals, Metrics & Fears
Diary of a Content Pimp 1 – The kick-off
The B2B Content Marketing Strategy Checklist is born
Content Analytics I: The Weekend Conversion Hypothesis
Mapping content to the B2B buying stage
Content Marketing 2.0: Content Merchandising?
Using Piktochart: a marketing technology review
Enterprise Technology Marketing: Learning to Love the Godless Barbarians
The editorial calendar for content marketing: a round-up
Content Marketing Strategy Infographic of sorts
B2B Marketing Masters: B2B social media for better or worse
Buyer personas in B2B content marketing: a round-up of resources
How to use Prezi for B2B content marketing
B2B Marketing Masters: How do you make content stand out in a busy market? [VIDEO]
How to build a B2B content marketing team
[VIDEO] B2B Masters: How marketing technology levels the playing field
Find out if your content has wings
Project Reopened Robe: Opinions v Charts
The problem/solution structure in B2B content marketing
Guest blogging in B2B content marketing (with some examples)
Why Adam Smith Invented Content Marketing
Is B2B content marketing jumping the shark?
Godless Barbarians at the Gates of IT
B2B Content Marketing: Infographic Angles of Attack
Conversations with Lucy: the trouble with virtual customer support
The problem of content quality
Viral videos? First have a B2B video marketing strategy
Starting with an earthquake and building to a climax
Content Marketing’s Dirty Little Secret? Distribution
Social Success: a new content site for Salesforce.com
What would lean startup marketing look like?
Talking to B2B Marketing Masters: John Watton
Friday post: B2B AWESOME!!!
Get to terms with Content Curation: Pro’s and con’s and 6 principles
Witamy (und Willkommen, Bienvenida, Bienvenue, Welkom) to Martha Rzeppa
Unethical persuasion in B2B content marketing: a call to all ‘compliance practitioners’
Moneyball: Why Oakland Analytics will change our world
B2B content marketing: when target audiences clash
Billboard boycott – let’s start with B2B billboard ads
The Unbearable Anxiety of Business Blogging
The Marketo Revenue Rockstar Tour Review
Heavenly B2B Content Marketing: The Ave Maria Moment
ZMOT, and what it means to B2B marketers
Content Development: Nine Tips for B2B marketers
Now THAT’s an infographic (most B2B infographics aren’t)
Content Marketing in an Age of (Faulty) Analytics
Excellent IBM CMO study interviews 1,700+ CMOs
The “Get Your Stuff Read” blog post
Content Development using Inbound Writer
Hackgate Technique: The Content Marketing Skill Part 2
The Devil wants Pravda (and he wants it now)
Why you should give away the very thing you sell
Two important B2B marketing events in London
Are you the bore in the corner?
Nine companies B2B marketers should know about
How do the wheels fall off a website?
In case you missed these B2B marketing guest posts
Closing The Robe: Lessons from the B2B Marketing Manifesto campaign
Three content marketing vital signs
12 Lessons from the Manifesto Campaign – Project Open Robe 13
Company blog as B2B skunkworks
Rationality or emotion: which is the engine of B2B marketing?
I ♥ Jellyvision
Do the British prefer ‘muddling through’ to evidence-based B2B marketing?
Project Open Robe 12: Re-purposing and atomising your content
A Long-Ass Landing Page goes live
B2B content marketing around buying triggers
Project Open Robe 11: Do Twitter Auto DMs work?
LinkedIn Maps: your network visualised
What B2B marketers can learn from Viagra Spam
Project Open Robe 10 – The Form Conclusion
Project Open Robe 9: The Lead Nurturing Effect.
How to inject urgency into your B2B marketing
Project Open Robe 8: email follow-up and promotional defense barriers
Project Open Robe 7 – Can analytics find the world’s best B2B marketers?
B2B Marketing Agency campaign in a scribble
Are B2B marketers wimps? Project Open Robe part 6
B2B Analytics – Project Open Robe – Part 5
Five things I’ve learned in B2B marketing
The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
Cross-Promoting B2B Content: Project Open Robe Part 4
B2B Marketing Analytics – Project Open Robe Part 3
B2B Case Study Live – Project Open Robe – part 2
B2B Marketing Analytics: Project Open Robe
Are walled gardens the end of the party for web analytics?
Modern SEO: optimize for show, organize for dough
Anatomy of a project: Calnetix
Ten ways that B2B marketing copy goes wrong
Why bounce rate envy doesn’t help anyone, not even marketers
Analytics can be fun, honestly.
Why KPIs underpin your B2B content marketing cycle?
B2B marketing’s virtuous digital circle: Spin Cycle
How to structure a B2B argument
B2B Marketing Internship: My Week
The power of beliefs in B2B marketing
B2B Copywriting: hitting the sweet spot
Calnetix Power Solutions gets a dose of Velocity
London-Based B2B Agency Runs Out of Tea
The value of story? About 2,776%
Notes from a General Election: the power of decisions
When was the last time you flossed?
Cleaning up your B2B product portfolio
7 reasons B2B buyers share content without looking
‘Margin Killers’ eBook reaches 600 downloads
Five mistakes to avoid in the B2B selling process
7 Incredibly Rare Mistakes in Social Media Marketing
The F word in B2B marketing
Exploiting your tacit knowledge
Read this or the world will end
The power of B2B Lead Nurturing
Velocity acquires Big Red Teapot
B2B web marketing: the platform battle
You can have it done right, cheap, or quick. Pick two
What’s white, invisible, invaluable and online now?
You say tomato… copywriting for international audiences
B2B marketing agency Velocity creates new website for intranet providers SmallWorlders
How often do you need to publish content? 1-7-30-4-2-1
Woo hoo! John Watton, B2B Marketer of the Year
Why B2B customers are easier to lose than convert in one visit
16 ways to alienate a B2B buyer
Lethal Generosity: a key principle of social media marketing?
How you market is almost as important as what you market
The Velocity B2B Marketing Tube Map
B2B blogging for beginners
It’s Time For The Corporate Galactico
Check out the eBook Ebook
The Web Form Wall
The white paper is dead…or is it?
The Content Marketing Workbook
Choose your patients carefully
Velocity/ShipServ shortlisted for Best B2B Campaign at New Media Age Awards
Why we steal from our clients.
Web personas and Mind Maps
Simple Steps To A User Focused Site
Clean tech marketing and green tech marketing: a different kind of B2B
Bessemer’s Ten Laws for SaaS companies
Don’t get lost on the mobile Web: a mobile marketing e-Book
The Disruptive Idea: that’s what it’s all about
ROI and social media marketing for B2B
A B2B Social Media Checklist
‘Inspired by Kittens’ – Five branding lessons from social media
Velocity commissions new Alan Kitching poster
7 tips for writing number-based headlines
Going social in B2B: seven automatic actions for every piece of content
New mobile marketing eBook for small businesses
Why Ronald Reagan is the Spitting Image of an internet pioneer
Who needs editors?
Drop-down positioning at the Royal Opera House
Opt-Out: Digital Marketing’s punch in the stomach
Zappos’ culture: paying employees to leave is great marketing
Customer Value Propositions in B2B Markets
New eBook: Best & Worst of the Mobile Web
Credit Crunch B2B Marketing: Demand Generation, Lead Nurturing and Online PR
The Benefit Hierarchy in corporate positioning & message development
Spamalot to the Holy Grail: a personal email journey
Your new content may not be as relevant as your old
A really good newsletter
Microsoft’s baffling “I’m a PC” campaign
Because you’re worth it
Branding as body language
I beg you: don’t bore the bejesus out of me
B2B Technology Marketing Heavyweight Stoneman joins fast-moving Velocity
Playing in the creative sandbox
The C word: the importance of confidence in B2B marketing
Quick Start Pimp Your Content Guide to SEO
A Different Kind of Growth Equity Investor Needs a Different Kind of Web Presence
Riding the Hype Cycle
The 4 steps to a B2B sale: rational meets irrational
dotMobi mobilizes with added Velocity
Mobile Marketing Madness: What We Learned this Week
The Velocity B2B Social Media & Web Engagement Mind Map
B2B lead generation with thought leadership content: ditch the web-to-lead forms and win
Your First (Free) Baby Steps in B2B Web Marketing
ShipServ.com Goes Live: a B2B Before and After
New White Paper Available: How to PPC in B2B
How to PPC in B2B: Five Rules for Effective Lead Generation
The power of “You”: the 2nd person singular in B2B copywriting
17 credibility builders that make your claims believable
Why ‘Web-to-Lead’ Forms Suck for B2B Lead Generation
Fighting Inertia: the toughest competitor of them all.
Keywords: how to build an effective strategy in B2B
Champions and the Siren Effect: how early wins can mislead
Empathy and foreplay in B2B Marketing
Usability Matters: Make or Break Strategies for B2B Web Sites
7 ways to improve the signal-to-noise ratio in B2B marketing
Building a B2B case: 8 tips from criminal lawyers
The Power of Content: a video case study
Building a case: structure before style
Selling to existing customers
Why Blog in B2B? The Final Word…
LinkedIn: Facebook for ugly people?
Why Web Usability Matters
The Rise of Clean Technology
No such thing as B2B
What’s the freakin’ (Power)point!!??
Straplines: preaching what we practice?
Content Sells: harvest your two big assets
Abbreviations, Acronyms & Jargon
How to be a Google Guru (in 30 Minutes) – A Guide to Improving your SEO
Customer-guided marketing: is yours?
The New School of Public Relations – Raising Awareness for the Rest of us: Online PR
A letter from Mr Al Fayed. It’s how you say it that counts….
x5 reasons to blog
YouTube for B2B Technology Marketing
Earning the right to sell to CIO’s
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